Why do we need to pivot or shift?
Why do we need to redefine our North Star?
Why do we want to change?
Why do we need to change?
What is the goal or North Star?
What's in it for your stakeholders?
What are the business outcomes you could have?
What are the business outcomes you want?
Stop talking about what might work. Realize the aspirational business outcomes that define your transformational strategy and move rapidly to what will work, and how you want it to work.